“The Pop - up drew more attention than expected, we had to expanded the preview. The purpose of the pop - up shop was to celebrate the launch of the collection with a unique shopping experience that captured the dark, urban and industrial feel that defines both the movie and the film’s anti - heroine, Lisbeth Salander. It was an overwhelming success"
Commissioned to design H&M's pop - up store for a collection based on the international best - selling book and movie “The Girl With The Dragon Tattoo,” Stewart - Schafer created the world of Lisbeth, or one you might find her in. James and Christine constructed a full city environment, including storefronts with scenes behind them that viewers could look into, city sights and sounds, and a fully working coffee shop and library. This immersive, digital ly - enhanced experience was a fully developed world, featuring integrated technology including mannequin faces replaced with iPads where customers could log in and view the space. Stewart - Schafer brought this unique collaboration to life with hidden vignett es, elements of surprise, and a coffee shop where customers could soak up the enveloping atmosphere.
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