We’re big fans of printmaking from the 1940s and ‘50s and many of our favorites pieces were created by architect turned artist Victor Pasmore. We have always felt that Victor used his background in architecture to find minimalist ways to create structure within a piece while also retaining its fluidity. At its best, the tension between these sparse structures and the fluid movement of watercolors breathes life into each piece.

His use of freeform juxtaposed with intentioned lines resonates with our own aesthetic in that designing spaces is a systematic balancing act. His work confirms that design is about joining the right materials, palettes, and pieces while having purpose and being confident in the marks you make. His calculated process of creating art reflects our own brand’s ethos of methodical and purposeful design. What we have noticed from translating Pasmore’s work from paintings to installations, is the visceral reaction that visitors feel. We have been told that while many of our spaces do guide people, they aren’t overtly rigid and thereby allow for an individualized experience.

We believe that art is wildly subjective, very personal, and can make or break a space. It has its own language and one must experience it in the right environment. When we source art for our clients, we think about what makes sense with their spaces and which pieces align best with their personalities. Through his work and conscientious processes, Pasmore has inspired us to capture our client’s individuality through meaningful design imbued with direction and vivacity.